Fabula in Bulawayo: the city of kings

Bulawayo; Zimbabwe's second largest city hosted the Zimbabwe versus Botswana game. Babourfields Stadium was full of life as you can see above. Fabula shared the pitch with Iyasa. Iyasa is a dance group of note and have toured Europe and other destinations around the world. Fabula's funky dance moves underscored his VIP status.

Africa's greenest soccer supporter!

Fabula is a portmanteau of Farai,the Shona word for "rejoice" with Jabula, its Ndebele/Zulu equivalent.

From Zimbabwe he is spreading is wings into the region and beyond. His message is simple; Zimbabwe and the world's natural wonders need to be preserved. Humanity must curtail its wasteful practices for the good of those to come. Desertification and cfc emissions are wipping out pristine lands today. Fabula is a mainstream effort that is built on the 'edutainment' philosophy.

Environmental issues have been bottleknecked by well meaning activists and scientists who led to the subject being written off as a simple function of CSR by corporates and a last resort subject for normal people. Fabula aims to educate and raise awareness on these issues in a globally relevant manner with a localised focus.

Greenwashing (false or vague labelling) has become a norm; going green is a bandwagon everyone appears to be latching onto today. Fabula began as a mascot in Zimbabwe and his eco approach is the result of his creators' understanding of how the power of soccer can be used to communicate important issues.

The WC games to be hosted in South Africa next year are a cause for joy as Africa's greenest supporteris ready to score an important goal for mankind.As tough as the economy has been in Zimbabwe over the last 10 years, Fabula represents the forward looking spirit its people have.

Mauritius 0-Lesotho 1 - Zimbabwe through!

Zimbabwe's favourite soccer fan doing what he does best! Lesotho needed to beat Mauritius 4-0 to go through to the quarter finals however this proved to be a mammoth task as they walked away with a 1-0 win. This means that Zimbabwe is through as it beat Mauritius 3-0. Fabula had fans screaming for more as his dance moves and funky celebration proved to be contagious!

Fabula: Fusing green intentions with the mass appeal of soccer

With the world spotlighting the need to go green and climate change finally becoming a real priority, Zimbabwe has developed a simple but shockingly effective communications tool to be proud of.Fabula is a pro-active communications platform with the potential to promote ecologically friendly practices along with supporting the popular game of soccer. Fabula's popularity at the recently ended Sanganai/ Hlanganani Tourism Expo 2009 and his cult following at Cosafa 2009 matches speaks volumes of his effectiveness to corporates, the hospitality sector, Zimbabwe and the world.

Corporates are appreciating his value as a marketing platform while the hospitality sector appreciates his warm and magnetic ability to lure holidaymakers, Zimbabwe is benefiting from the fact that his original approach is promoting the nation's natural wonders. The the rest of the world can celebrate the fact that Fabula is a grassroots initiative to promote green practices that actually works.

Fabula goes beyond being a football mascot with green intentions... watch this space for more information.

Sanganai Carnival 2009

Sanganai/Hlanganani Tourism Expo 2009

These are random pictures of Fabula at the 2009 Sanganai Tourism Expo. As you can see, there were lots of great moments and this is just an indication of what the real Zimbabwe is all about.