With the world spotlighting the need to go green and climate change finally becoming a real priority, Zimbabwe has developed a simple but shockingly effective communications tool to be proud of.Fabula is a pro-active communications platform with the potential to promote ecologically friendly practices along with supporting the popular game of soccer. Fabula's popularity at the recently ended Sanganai/ Hlanganani Tourism Expo 2009 and his cult following at Cosafa 2009 matches speaks volumes of his effectiveness to corporates, the hospitality sector, Zimbabwe and the world.
Corporates are appreciating his value as a marketing platform while the hospitality sector appreciates his warm and magnetic ability to lure holidaymakers, Zimbabwe is benefiting from the fact that his original approach is promoting the nation's natural wonders. The the rest of the world can celebrate the fact that Fabula is a grassroots initiative to promote green practices that actually works.
Fabula goes beyond being a football mascot with green intentions... watch this space for more information.
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